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Through the use of digital branding, which increases brand value, brand equity, and cognitive recognition, businesses can differentiate themselves in cutthroat markets, increasing market share and preserving customer loyalty. Positive brand experiences, reciprocal customer-brand relationships, and customer satisfaction are all examples of effective digital branding that strengthens long-lasting emotional bonds with customers. ..........................................
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Online brand positioning can be viewed as an expression of a brand's distinctiveness, credibility, and relevance. It's important to note that this significantly affects how consumers perceive and interact with one another. Therefore, it is crucial to fully comprehend the relationship between consumer behavior and online brand positioning. A conceptual framework that is broadly divided into the fields of marketing, digital communications, and cognitive psychology has been created as a result of the symbiosis between online brand positioning and consumer perception. However, these multidisciplinary constructs are combined into an integrative postulation by empirical studies. ...........................................
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