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In terms of empirical evidence, Sunyoto and Huarng's study of Facebook users shows that customers are more satisfied when they have a positive social media experience. The case for customer retention was further strengthened when it was discovered that satisfied customers showed increased brand loyalty. ...........................................
Influencers play a crucial role in influencing consumer behavior, as evidenced by the empirically proven symbiotic coherence between their marketing strategies and consumer perceptions. This understanding has many ramifications and offers enlightening perspectives on previously uncharted territory. ..........................................
In conclusion, there are many interesting viewpoints and research areas available regarding the empirical connection between social media marketing and customer retention. Each thread weaves together to create a fabric that may be able to keep customers, whether it be customer engagement, customer service, influencers, or community building. The complexity of these relationships, however, varies depending on a number of factors, including the business sector, the targeted demographic, and the general social and economic environment. Therefore, in order to fully understand the intricate details of this complicated relationship, additional research in this area is essential. ..........................................
In order to determine the influencers ' effectiveness in influencing consumer perceptions, the study used a combination of quantitative and qualitative assessment techniques. To take advantage of various viewpoints, information about various industries was gathered from both consumers and influencers. The outcome highlights the strong influence of influencers by demonstrating a strong correlation between consumer perceptions and their marketing strategies. However, it was also noted that factors like credibility, authenticity, and similarity mediated this relationship. ..........................................
Additionally, P. Kotler, a well-known expert in marketing, claimed in his ground-breaking work that customer retention is significantly impacted by satisfaction. The level of satisfaction may be significantly influenced by the caliber of customer service provided through social media platforms in order to extend this statement into the field of digital marketing. As a result, it can be concluded that faster customer service support on social media platforms may increase retention rates by positively affecting customer satisfaction. ..........................................
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