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- 11:32, 16 January 2024 VivienMcswain Sọ̀rọ̀ contribs created page Data Analytics Value In Enhancing Digital Media Buying Practices (Created page with "Additionally, by improving the PPC keyword bidding process, AI can significantly improve the amplification of paid-per-click advertisements ( PPC ) campaigns. The process typically entails a fair amount of bidding competition in which marketers compete to win the most potent keywords. By accurately predicting a keyword's effectiveness, AI algorithms can simplify this laborious process and reduce the amount of resources wasted on ineffective ones. ...........................")