CollectID Transforms Into ZATAP

In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September as a brand new app and brand for consumers. This strategic shift to fully change to ZATAP for both its consumer and business operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. Today, we aim to build a brand which is a source of joy for consumers and resonates with our innovative approach to creating "phygital" products. This journey has been possible because of our dedicated team and partners, and we are looking forward to seeing the positive effects ZATAP will have on both the business and the end-users."



Businesses: One Tap Away from Your Customers



While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they will now change to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their customers like never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital creating a future where products not only authenticate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between physical and digital worlds, offering users an immersive experience in which customers can unlock unique content and offers as well as rewards and utilize their products in a physical dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's own proprietary technology. The system, which is powered by a combination of encrypted NFC tags as well as blockchain guarantees the highest security level available on the market, allowing users to verify that they are authentic goods with complete confidence.




Ticketing: Products may be used to get tickets to events and special events, leveraging the power of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and http://askreader.co.uk/user/knothat6 the Nashville Predators from the NHL.