CollectID Evolves Into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully move to ZATAP in both consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. The company's goal is to create a brand that is a source of joy for consumers and resonates with our innovative approach to creating physical products. This has been made possible thanks to our dedicated team and partners, and we are eager to see the positive impact ZATAP can have on both the business and the end-users."



Businesses one tap away from Your Customers



The business's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will transition to operate under ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging more powerful bonds with customers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which products not only authenticate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between physical and digital worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers, and rewards and use their products in a virtual dimension (i.e. video games).




The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. The system, which is built on a combination of encrypted NFC tags, and Blockchain, guarantees the highest security available that is available and allows users to confirm whether they're buying genuine merchandise without hesitation.




Tickets: These products can be used to get tickets to events or special events, using the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to make people happy by connecting physical goods with the digital dimension providing a full-immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.