CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as a brand new app and consumer-facing brand. This shift in strategy to fully change to ZATAP to support both business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction environment and providing unparalleled pleasure to users through seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. The company's goal is to build a brand which brings joy to customers and is a reflection of our unique approach to creating "phygital" products. This is possible because of our dedicated team and our partners We are eager to see the positive effects ZATAP has on businesses and end-users."



Businesses one tap away from Your Customers



The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will transition to operate within the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The app allows users to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds, providing customers with an immersive experience in which customers can unlock unique content and offers, as well as rewards and utilize their services in the digital dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's exclusive technology. The system, which is powered by a combination of secure NFC tags, and Blockchain, guarantees the highest security available on the market, allowing users to verify that they are authentic goods with confidence.




Tickets: The products can be used to obtain tickets to events and other special events, making use of the power of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to make people happy by connecting physical products with the digital dimension providing a full-immersive physical experience for fans and consumers. With the offices of Switzerland in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.